Why the AFL is struggling to make up ground in the apparel market
The AFL has struggled to make inroads in the clothing market.
In 2016, the league had $1.4 billion in merchandise revenue, down by almost $100 million from last year, but that revenue was still higher than the NRL, whose apparel revenue of $1 billion was down $1 million.
This was largely because the AFL was spending heavily on player development programs.
It spent $1,200 per AFL player on player apparel in the 2016/17 season, and that figure was $1 per player in 2020/21.
The AFL’s merchandising efforts were seen as a major part of the reason why the league was unable to replicate the NRL’s success.
The NRL’s apparel revenue was up by $60 million in the same period, but only because of the NRL playing in a new stadium and the AFL’s partnership with the club.
The ACC had an even bigger boost, with apparel revenue up $100m, partly because the ACC had a larger television contract.
The Crows have a huge apparel advantage, and the Power have a great merchandise advantage, but the AFL has had no meaningful apparel revenue growth over the last decade.
What’s more, there are only two major Australian sportswear brands that have been able to grow the biggest in the past decade: Nike and Adidas.
In the apparel space, the AFL appears to be on a roll.
The biggest brand to grow this year has been adidas, which has been in the lead for two years now.
In the 2017/18 season, the Melbourne-based company reported a $12.7 billion revenue of almost $3 billion, or more than $30 per employee.
Adidas also grew its apparel business by $11.7 million, or 30 per cent, and its apparel merchandisers grew by $4.5 million, which was about 3 per cent.
That’s a lot of merchandise growth for a small business.
The trend is growing, with adidas expected to have more than 70 million pairs of Nike shoes on sale in the 2018/19 season.
That was up from just 16 million pairs in the previous season.
It was a big year for Nike, as it introduced the Nike+ series in Australia, which is designed to give athletes more visibility with Nike+ branding on their clothing.
Adidas is also on the verge of announcing the new Adidas+ shoe, which will be the world’s first high-end footwear offering that uses the company’s own technology.
The shoes will be sold through the new adidas+ platform.
This will give adidas a huge platform in the global footwear market.
The Adidas+ platform will allow brands to tap into a massive global market and have more access to the Adidas brand.
It’s the first time adidas has introduced this type of footwear, and it will be a significant milestone in its history as a brand.
The new shoe will be released later this year.
It will have an overall retail price of $140.
It is the first Adidas+ shoes to hit the market since the company introduced the adidas LeBron 11 in 2014.
Adidas’ new adizero shoes are expected to be launched in 2019.
Adidas has also started to diversify its products, launching a new line of athletic footwear with a range of running styles and running apparel in 2019, including running shoes, sneakers, trainers, and other footwear.
Adidas is also in the midst of a major expansion in its Australian headquarters, with more than 200 new jobs created in Adelaide, with the headquarters coming online in 2018.