Why are football helmets selling so fast?
Posted September 24, 2018 11:04:06NFL players can be a tough sell, especially in the summer.
While helmets are expected to be a major draw for NFL fans this season, it’s worth taking a look at why players are so willing to buy them at all.
“I love the way they look, I love the feel of them, they look cool,” safety D.J. Swearinger told Bleacher Beat.
“I’m going to take that and put it in my bag.
I’m going back and get some of my old helmets.”
Sears and its NFL competitors are already selling more NFL gear than the NFL has.
According to Forbes, NFL owners and players are estimated to be worth $5.9 billion.
In the last few years, the NFL is expected to lose more than $8 billion in merchandise sales, according to the National Retail Federation.
While the NFL and its league partners may be willing to spend big on helmets, it may be harder for NFL players to keep up with the demand.
NFL players are still required to wear helmets, and that’s not always a guaranteed way to sell them.
“When I’m out on the field, I’m the last one to take a helmet off.
I can’t do it,” defensive end Ezekiel Ansah told Bleachers Beat.
The NFL also has to contend with the popularity of helmet videos.
While NFL players aren’t required to post video of themselves performing, many do it for sponsors.
According the National Football League Players Association, “approximately 50 percent of players who post their own video content on social media will receive sponsorship money in the first three months of the year.”
The NFL is a major force in global entertainment, but that means there are some NFL players who want to make money off their appearances.
“It’s hard to be an NFL player when you’re not making money,” Swearings said.
The most lucrative part of the NFL business is ticket sales.
According a report by Bloomberg, ticket sales are expected at $10 billion a year, with NFL owners controlling the majority of the business.
If you look at the NFL’s business plan for the next 10 years, it is expected that tickets sales will account for $8.4 billion of revenue.
If you want to get an idea of the kind of money that players make in the NFL, take a look back at how the league’s salary cap has grown in the past five years.
According to ESPN, NFL players’ salaries are $3.8 million per year, up from $3 million per season a decade ago.
“There’s been a huge spike in player salaries over the last five years,” Mark Wallerstein, a former NFL general manager and ESPN analyst, told Bleaker Beat.
Wallerfeld estimates that the average NFL player makes $1.4 million a year.
“The average salary for NFL quarterbacks is $2 million a season,” Wallerfield told Bleach Beat.
Wallerstein says players’ average annual salaries are comparable to the salaries of college football players.
But if you’re a college student who is making $40,000 a year and you’re playing a sport that’s only $5,000, you’re pretty much broke, Wallersted says.
Players also have the ability to earn millions in bonuses each year, which can help them keep up their playing days.
According Wallerberg, the average bonus for NFL player players was $5 million in the 2014-2015 season, according the New York Post.
“That’s probably the most money ever paid to an NFL athlete,” Wallberg said.
While players may earn millions per year in their jobs, Wallerman says their salaries are “not the best deal.”
“The money they get paid is not the money they actually need to be able to play,” Wallerman said.
In fact, Wallertstein estimates that players who make the NFL minimum salary of $3,000 per game could make $150,000 in the next five years, if they play in the same league year after year.
While Waller and Swearing may not make as much money as NFL players, they are getting paid enough to make it possible for the league to maintain its dominance.
“They are getting rewarded for playing the game,” Swearingings said, “and I think they’re getting rewarded enough.”
Follow Andrew on Twitter at @adammccarty.